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| As a marketingmanager you are responsible for all of your company's online marketingactivities. You have tried out and implemented many forms of online marketing: search engine optimization, bannering, 1-on-1 co-operation with portals and other parties... | 
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You notice that:
- all these activities an multiple co-operations with website-publishers is costing a great amount of time.
- it is hard to discover which partnership is more than the other.
- your are in the dark what you must give to publishers in order to meet your own (marketing)targets, while still overseeing your budget.
- support brandawareness, but result in little or no revenues in terms of visitors on your website (clicks), leads or sales.
- you are looking for a way to and to .
